SimCity BuildIt

For over two years I launched and supported SimCity BuildIt's acquisition and player engagement marketing campaigns. I created marketing strategies, gave creative direction, and set the overall standards for what SCBI advertising should look like. Along the way I managed and collaborated with designers, writers, animators, 3D artist, and video editors to help sustain one of the most successful mobile games in Electronic Arts' catalog. Our work helped revolutionized the way EA did its advertising business and help set business standards within social and digital media.